Professional

Accomplishments

Objective : Position and effectively communicate the benefits
of the JL Prescott Co. and DeSoto, Inc. merger to the trade
and financial communities. This two phased campaign
supported by:

Multimedia Presentations

Trade Advertising

Public Relations

Trade Show Management

Collateral Development

Value Added Services

Objective: Establish Consumer acceptance and
Positioning of the "Coleman" Brand in the Home
Security Product Category

Focus Groups

Brand Identity Study

Packaging

Merchandising

Promotions

Objectives: Identify New Market Opportunities supported through
Consumer and Industry Research. Execution of Strategic
Planning and Development of Comprehensive Marketing
Program: Competitive Analysis, Trends, Demographics, Pricing,
Distribution, Promotions, Financial Models, Merchandising,
Advertising.

New Product Introductions:

Coleman Home Security Detection Units

Rainbow Household Cleaning Products

SunBright Cleaning Products

First In Value and AFFES

Star Value

Rainbow Cleaning Products

Advertising and
Communications

Product
Development

Merchandising and
Promotions

First In Value and AAFES - Brands
Developed Specifically for US Government
Contracts

Corporate Identity Campaigns

Brand Positioning and Introductions

Market Strategy, Planning and Product Development

Bio and Background

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A graduate of Western Illinois University -1980 degreed in Business Administration. Enrolled in the
Keller Graduate School of Management MBA program and graduate of the Dale Carnagie Management
Program.

Over eighteen years of consumer product marketing experience covering both the ad agency and client side .
While directing the Marketing Communication Departments for both Coleman Security and DeSoto Inc. I
was responsible for establishing market objectives and strategic planning for new market opportunities,
communications, advertising, promotions, program and new product development, brand introductions
and budget appropriation.

Company marketing and sales initiatives have been met through the development and implementation of
comprehensive marketing programs for fortune 500 companies as well as major consumer retailers such
as Wal-Mart, Home Depot, Sears, K-Mart, Albertson's, Acco USA, Target to name a few. For a detailed list
of accomplishments and qualifications you may view my resume.